Without Business Systems, you may have a bipolar businesses!
Tell me if Melanie’s experience sounds familiar to you:
For the first year of Melanie’s consulting business she was scrambling to find clients. She was madly posting on social media to grow her following. She attended a networking group almost every week, and followed up with those leads without a sales call system . . . so she made lots and lots of fruitless sales calls. She was exhausted running her business without an organized system in her business.
So . . .what is the solution? BUSINESS SYSTEMS!
Having business systems in place mean that you know what you will be doing every day, every week, and every month in your business. Every event that occurs in your business (whether onboarding a new client, firing an employee, or hosting an actual event) needs to have a business system in place. There are two types of systems:
1. Melanie needs to systematize her regular schedule.
2. The second part of the systems solution is to systematize each event.
Here is a business system example:
- Email each lead, suggesting that they download her free content on xyz
- Call each lead 3 days after the initial email, asking if they would like to schedule a consult
- Email each lead 3 days after the phone call, re-iniviting them to schedule the consult
So . . .why don’t all small businesses have their systems in place?
Here are some of the reasons why entrepreneurs don’t create their business systems, and how these excuses can be overcome:
“I need a Paperless Business System”
When I speak about business systems to groups, people often start talking about manuals. Imagine a giant wall of 3-ring binders, with checklists and procedures in each one. The problem with this type of business system is often those manuals just sit on the shelf. Whenever one process is updated, the binder of business systems is often not updated. I encourage all of my clients to use paperless business systems, using my Plug & Play Business System.
“I need to be a Business Systems Analyst to Figure it out”
Many small business owners are so overwhelmed just by the words “business systems” that they don’t know where to start. The good news is you don’t have to be a Business Systems Analyst to create your systems. Just start with ONE process, or ONE event, and slowly build from there.